Tuesday, May 20, 2014

Monetise your points for your Social Media Marketing course

  I guess you are pretty much abreast with the activities going round  in on Facebook, Twitter and the  blogging sites over the last 24 hours. After lying dormant for months, the graphs on most of our twitter dashboards have scaled high skyscrapers. On Facebook and blogging sites, we are becoming more  of a contributor than consumer, belying  the statistic being taken at the start of the class where less than 3% were proud of their blogs or felt that they created engaging content on Facebook.
I wouldn’t know whether your social stimuli in the digital space has been spurred by the external motivation of scoring the elusive 380-400 or internal awakening of the need to be on viewed favourably in this space. Even as I go on dabbling in this space neither I am sure about what is spurring me. But guess what, I seem to have found a completely new reason to maintain a digital footprint especially in the blogging space and that’s  against all guesses, is to subsidise the increasing mess food expenses. Never imagined that I could get paid for writing but it doesn’t seem that difficult. It’s called affiliate marketing and this is how it works
·         You post engaging content in your blog space and get a lot a eyeballs on it and participate in affiliate marketing programs run by the likes of Google Affiliate Network, AvantLink.com and many others etc.
·         The merchants find your blogs like yours a viable space for targeted marketing and so they participate in the affiliate marketing programs
·         These affiliate marketing programs then render targeted advertisements from their list of advertisement based on page content and viewing profile on blogging sites like yours and you get paid on a performance based metrics like cost per sale, cost per lead, cost per download basis.

Affiliate Marketing Model
Now let’s just capture the essence of Affiliate marketing for you. It has three participants
·         Merchant: They are interested in marketing their products and services to a target community and they provide the affiliate network marketing material and commission.
·         Publisher: They write engaging content that catch the eyeballs of the segments that the merchant is targeting
·         Affiliate Networks: They help Merchants and Publishers connect and in-turn, they charge a small monthly fee on the cost per Transaction model the definition of which is selected by the merchant. It takes care of commissions from multiple merchant, billing and other operational task with the help of the publisher.
Now, you might have doubts in your mind like , if one can earn money like this , why would one propagate this obscenely easy way for earning bucks, wouldn’t it just increase competition and reduce one’s  earning. For putting that doubt to rest you would have to think of the way this kind of platforms work, these affiliate networks work on a virtuous cycle model and thus more and more merchants or content creators join it more it becomes a viable space for business to participate in this space and so more chances of earning big. So guys, come on in ,“give me the numbers” and get the bucks. 

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